At a recent Los Angeles Chapter meeting of the ICF-LA, I heard my friend and colleague Damian Goldvarg (and current president of ICF-Global) present about the 5 simple reasons people hire a coach.
This information came directly from the ICF (International Coach Federation) 2014 global survey. As much as Damian and I are absolute geniuses about coaching, these simple words come straight from the report summary:
Why people participate in a coaching relationship:
-Optimize individual/team work performance
-Expand professional career opportunities
-Increase self-esteem/self-confidence
-Improve business management strategies
-Manage work/life balance
So, yeah. What they said. The simplest 20 word description of why people work with coaches I’ve seen.