What's Your Career Objective?by David Brownstein
Wow, have I seen a lot of resumes in the past two years! Not as many as people who're actually hiring but I see a lot as I work with clients looking for new jobs or opportunities. Now more than ever, it's important to be clear and specific about what sort of gig you're looking for. The main reason is because it helps you find the right company or project for you. In addition it helps other friendly people help you by knowing who to send you to.
Let Me See Your Resume
It's essential to begin your resume with a clear objective of what kind of job you're looking for. By doing so you help any person who is reading your resume figure out what do with you. Maybe you're wrong for the current position but because you're specific about where you are and what you're interested in it can inspire a person to forward your resume on to someone who can help you.
Be Really Specific
What sort of company do you want to work for? What sort of position? Where do you see that company going? How can you help? You have some expertise although it may not be apparent to you. The old/passive way of looking at career objectives and job hunting is to create a resume like a generic list of stuff you showed up for.
Already Be On Their Team
The pro-active way of looking at your career objective and job hunt is to take a bigger look at your life experiences and career experiences and think about how they fit into the local and global economy in the world today (i.e. right now.) What industries are dead and dying? What industries are growing and thriving? What are new companies specializing in? What are established companies changing to keep up? What sort of people are they looking for right now to help them transition and reinvent their business model?
Do Some Research
From that perspective, take a look at your skills and background. Do some research into cutting-edge companies. Read a copy of Wired or Fast Company. Find companies that are doing something interesting and do some research on them. Then search on Linkedin for employees of those companies and see how those people describe their current jobs and their past jobs.
Here are some examples of specific resume objectives:
*Objective: *Seeking an Entry Level Sales Position in a New Media Company focused on Green Technology and Alternative Energy Solutions.
*Objective:* Senior Management Position in Television or Radio Industries leveraging my success in Transforming other Traditional Media into the Social Media Age.
Making The Case
Then, once you have a clear objective, organize your experience (past jobs or other relevant background.) Your past jobs should do the best job to possible to support your objective. You might want to describe your past jobs differently or add some unique experiences that wouldn't normally go on a resume but help your resume stand out as unique, memorable or funny.
Your objective at this point, is to get them to call you in for a meeting. I once suggested that a client add to her resume her experience selling Rice-A-Roni in supermarkets because it was relevant to the sales type jobs she was interested in. Another client who wanted to work at a Music-Related TV network added his past experience as a drummer to his resume.
These are not the make or break issues to getting hired but they help a company understand more about you than just a list of jobs you had.
What's Your Career Objective?
What’s the funniest thing you add to your resume? How can you make the case really clear by some simple editing or rearranging your past experiences?